In Kia news today, it has been stated by the every growing car manufacturer, that they have no further future plans to open up any more sites for their vehicle selling trading. Instead the company are wanting to focus more on its brand image and awareness of the product, in order to see even bigger future sales hits, in terms of a company and consumer aspect. Over the past number of years Kia have become globally more well known and popular by hitting its sales targets in terms of consumer purchases and other targets such as their finance optioned vehicles and contracted hire.
Why are Kia putting their attention on the sales and marketing?
There has been a lot of talk amongst the consumer of the global car market, as to why the well branded manufacturer is focusing its view more on the sales and marketing side now, and people may very well question if Kia are taking their eye of the ball with this attention focused elsewhere. We believe that Kia have clearly been doing something right in order to have the success and hit the sales figures that they have been targeting at over recent years. Now with this more focused work on the sales and marketing side of things Kia are aiming to help produce the greatest salesmen and trainers amongst the dealerships aspect and are hoping to increase the amount of ways that Kia models are marketed and in different capacities.
Why we think sales and marketing focus will work for Kia
We believe that from a company view aspect on the side of Kia, this newly focused attention on this side of things could be the key to even more success for the popular big time player in the car industry. Over the years Kia have undoubtedly proved their success in the car industry by raising their sales over the past five years from 1.4 million to 2.7 million units sold worldwide, so the figures tell it all in terms of sales and popularity. The main idea overall is to carry on receiving great sales figures on their vehicles and also for Kia to provide a better customer service for their consumers and ensure everything Kia produce is to top quality standard.